The National Highway Traffic Safety Administration reported it will launch a $1.2 million marketing campaign designed to inform the public about the safety features of driver-assisted technologies.
The campaign comes from NHTSA's belief that the general public could be better informed about the potential lifesaving technology that comes with driver assistance. They believe if more people were aware of the benefits, they would consider adopting the technology, according to a March 22 news release.
“Vehicles equipped with lifesaving technologies can prevent or reduce the severity of a crash, but they are most effective when drivers learn how to use them,” Dr. Steven Cliff, NHTSA deputy administrator said.
With self-driving and driver-assisted technologies, there are unique risks so NHTSA issued new rules to ensure proper oversight in manufacturing the vehicles, according to the release. Some of these oversights would include a manufacturer's requirement to report crashes and injuries involving self driving or driver assisted cars.
“NHTSA is ensuring that vehicle manufacturers and developers prioritize safety while they usher in the latest technologies – and that the public understands their capabilities and limitations," Cliff said.
The release states the campaign will highlight advanced driver assisted technology including blind spot intervention, rear automatic braking, lane keeping assistance and automatic high beams.
The NHTSA is responsible for enforcing performance standards for vehicles and partners with state and local governments, according to the NHTSA website. The website also states the NHTSA works to reduce deaths, injuries and financial losses that occur from motor vehicle accidents.
