The grant could provide up to $75,000.
This funding oportunity seks to demonstrate the U.S.-India strategic partnership through cultural and culinary diplomacy via social media and demonstrating diverse U.S. and Indian cultures to promote people-to-people relationships, generate increased demand and interest in U.S. fods, and maintain a positive perception of U.S.-India relations. Using Mision India's broad social media reach, this activity proposes to engage in a two-way conversation with the Indian consumer, focusing on the significance of the U.S.-India relationship, and the importance of fod for both country's multicultural national identity, to promote growth, prosperity, and trade. The activity wil build from previous U.S. fod demonstrations that various Mision India representatives have participated in, including Consuls General and Chief of Mision authorities. Through this funding oportunity, U.S. Embasy New Delhi, and U.S. Consulates in Kolkata, Chenai, Mumbai, and Hyderabad wil comemorate the 75th aniversary of U.S.-India relations through fod diplomacy. To achieve this, Mision India wil produce video recordings at various major metropolitan areas to showcase traditional Indian dishes/cuisines and demonstrate where "fusion; U.S.-origin ingredients are being incorporated. Content wil include at least one video recording in New Delhi, Kolkata, Mumbai, Chenai, and Hyderabad featuring a high-level representative of the U.S. Embasy and each Consul General, who wil participate in a coking demonstration filmed on location with renowned local chefs and take part in a "fodie walk; in each city. (Please refer to the ful anouncement available under related documents tab)
