A novel National Travel and Tourism Strategy announced by Secretary of Commerce Gina Raimondo aims to attract 90 million international visitors to the United States annually.
The strategies seek to promote the U.S. as an excellent travel destination, as well as to enhance tourism to federal lands and waters, according to a June 6 Department of Commerce news release.
“Across all 50 states, U.S. territories and the District of Columbia, communities are safely welcoming back visitors,” Raimondo said, according to the release. “From the crown jewels of our national parks and forests to the historic and diverse sites that tell the story of our people and culture, the United States offers destinations for international travelers like no other.”
The Tourism Policy Council, a federal interagency council created by Congress, was directed to increase tourism in underserved communities and to conserve the environment so that the tourism industry has long-term success, the release reported.
“The impact of COVID-19 has taken a toll on our national and local economies, but it also has presented us with a unique opportunity to mold a more inclusive, equitable, sustainable and resilient travel and tourism industry than ever before,” Raimondo said in the release.
The department’s new strategy leverages the public and private sectors’ best strategies to promote jobs, recover lost revenues and “inspire unforgettable experiences,” she said, according to the release.
