Google and YouTube are leveraging artificial intelligence (AI) to improve the accessibility and quality of health content for users worldwide. The technology is transforming public health services, making them more readily available to consumers.
According to a press release by Google, AI has been utilized to enhance health information by integrating principles from esteemed organizations such as the World Health Organization, National Academy of Medicine, and National Health Service. These principles amplify local health information in search results and enable users to recognize licensed health professionals or accredited institutions. Medical professionals have the opportunity to apply for health labels. This quick access to dependable medical services assists millions of consumers weekly. The press release also notes an unprecedented surge in health and wellness content on YouTube.
In another announcement from Google, it was revealed that YouTube Health is partnering with health content creators to test an AI-powered dubbing tool named Aloud. This tool aims to facilitate the dubbing process while providing access to comprehensive medical terminology across multiple languages at no extra cost for content creators.
YouTube Health plans to collaborate with clinicians in reviewing translations and ensuring creators maintain control over their dubbed videos. The platform is also considering the use of generative AI technologies like MedLM, which can support creators in their creative processes and information retrieval. With responsible implementation, AI has the potential to positively influence the health and wellbeing of billions by scaling high-quality, engaging health content across languages and geographies in a cost-effective and time-efficient manner.
In yet another press release by Google, it was stated that Google is prioritizing diverse representation in data sets to address the lack of diversity in clinical trial research—a shortcoming that often excludes historically marginalized groups. By promoting inclusion in clinical trial research, more accurate results can be obtained from these trials. Google is collaborating with the AI research community to identify best practices and broaden our understanding of what makes us uniquely human and different. In addition, Google is contemplating how real-world use cases can incorporate health equity measures to minimize the risk of harm and bias among historically marginalized populations. These approaches are being applied to Google's Med-PaLM LLM in the medical domain.
