The Coca-Cola Company and Microsoft have entered into a five-year strategic partnership to accelerate cloud and generative AI initiatives. In a joint announcement, the companies revealed that Coca-Cola has committed $1.1 billion to the Microsoft Cloud and its generative AI capabilities. Judson Althoff, executive vice president and chief commercial officer at Microsoft, expressed pride in the progress made through the partnership, stating, "We are proud to support Coca-Cola as it continues to embrace the era of AI and looks to solutions like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation across every area of its business."

Coca-Cola's technology transformation is underscored by its migration of all applications to Microsoft Azure, with major independent bottling partners following suit. The company has been at the forefront of AI adoption, leveraging Azure OpenAI Service for various functions such as marketing, manufacturing, and supply chain. John Murphy, president and chief financial officer of The Coca-Cola Company, highlighted the growth of the partnership with Microsoft, stating, "Our partnership with Microsoft has grown exponentially, from the $250 million agreement we initially announced in 2020 to $1.1 billion today."

Neeraj Tolmare, senior vice president and global chief information officer of The Coca-Cola Company, emphasized the importance of the expanded partnership with Microsoft, stating, "Microsoft’s capabilities help accelerate our adoption of AI to create incremental enterprise value."

The agreement between The Coca-Cola Company and Microsoft marks a significant step in advancing Coca-Cola’s digital transformation, providing access to Microsoft’s cloud and AI platforms, along with solutions such as Microsoft 365, Power BI, Dynamics 365, Defender, and Fabric. This partnership aims to enhance efficiency, scalability, and foster innovation across the system, as Coca-Cola continues its journey toward becoming a digital-first enterprise powered by emerging technologies.