Linda Moore President and CEO at TechNet | Official website
Washington, D.C. – TechNet, the national, bipartisan network of innovation economy CEOs and senior executives, submitted comments to the Federal Trade Commission (FTC) on its proposal to amend its Impersonation Rule. TechNet President and CEO Linda Moore emphasized the importance of responsible AI, stating, "When guided by ethics, transparency, and fairness, responsible AI can spark creativity and help usher in a more prosperous future. However, recognizing and addressing its genuine risks is critical. By addressing these concerns head-on, we can ensure we’re making the most of its benefits for all Americans."
Moore also highlighted the industry's commitment to safety in AI technologies, mentioning, "As new AI regulations are considered, it is important to note that existing rules, regulations, and laws that prohibit unlawful behavior still apply to AI. At the same time, the technology industry is committed to keeping its services safe and has deployed a variety of tools, including the removal of content, that prevent bad actors from deceiving consumers."
Regarding the FTC's proposed rule on impersonation, Moore expressed concerns about its potential broad impact, stating, "While we appreciate the FTC’s efforts to prevent impersonation of individuals, a goal we share, the proposed rule is overly broad and could result in unintended consequences that hinder innovation and create confusion with existing laws, including Section 230. A more tailored rule would more effectively prevent impersonations of individuals, allow innovation to flourish, and encourage companies to implement strong compliance programs."