Commissioner Melissa Holyoak served as the keynote speaker at the Competitive Enterprise Institute (CEI) Summit in Edinburgh. The event, held at Virgin Hotels Edinburgh's Greyfriars Hall, featured discussions titled "Rediscovering Adam Smith: An Inquiry into the Rule of Law, Competition, and the Federal Trade Commission" and "Leadership in Tumultuous Times at The Federal Trade Commission."

The summit took place on May 31, 2024, with sessions beginning at 7 a.m. EDT/12 p.m. BST and continuing at 7:20 a.m. EDT/12:20 p.m. BST.