Gary Shapiro CEO at Consumer Technology Association | Official website
The Consumer Technology Association® (CTA), the owner and producer of CES®, has announced a new partnership with the European Commission’s European Innovation Council (EIC) for this year’s CES Unveiled in Amsterdam. This collaboration aims to identify emerging technologies from across Europe to be showcased at the event, which will take place at the Beurs van Berlage on October 15, 2024. The Dutch Ministry of Economic Affairs and Climate Policy has also renewed its long-standing partnership with CES Unveiled in Amsterdam to highlight innovations from the Netherlands.
“We are proud to partner with the European Innovation Council at CES Unveiled in Amsterdam to highlight incredible technologies from European technology leaders and startups," said Gary Shapiro, CEO of CTA. "Europe is a technology hub with a strong startup ecosystem, and companies from across the continent are pioneering tech innovations that can solve big global challenges.”
As part of the lead-up to CES 2025, which returns to Las Vegas from January 7-10, Unveiled in Amsterdam connects Europe's prominent brands and promising startups with top-level government officials, industry leaders, investors, and media. The event offers a preview of trends heading into CES 2025.
A new feature at CES Unveiled this year is the “pitch battle,” an on-site opportunity for startups to showcase their innovations. Judged by business leaders, EIC decision-makers, investors, and engineers, the winner will receive booth space in Eureka Park at CES 2025 in Las Vegas.
For the EIC, CES Unveiled in Amsterdam provides an ideal platform to support promising innovations across Europe. The EIC aims to enhance visibility for European innovation globally by collaborating with national delegations present at CES Las Vegas.
The EIC is Europe’s flagship innovation program and one of its largest investors with a budget exceeding €10.1 billion dedicated to developing deep tech and supporting unicorns, centaurs, research projects, and women entrepreneurship. Since 2018, it has supported over 2000 startups and SMEs as well as more than 550 projects that generated over 600 innovations and 100 patents.
Registration for attending CES Unveiled in Amsterdam is open. For more information on exhibiting at the event, contact CESUnveiled@CTA.tech.
