Today, Secretary of State Antony Blinken and YouTube Global Head of Music Lyor Cohen announced an inaugural roster of U.S. Global Music Ambassadors as part of a U.S. Department of State-YouTube Global Music Diplomacy Partnership. These ambassadors will use their music to bring people together and promote peace worldwide on behalf of the American people. Additional ambassadors will be announced in the coming months.
These American music artists, songwriters, and producers have demonstrated excellence in their fields and a commitment to public service. Starting this year, they will engage diverse audiences to elevate music as a diplomatic platform, aiming to expand access to education, economic opportunity, equity, and inclusion. Their efforts build on the legacy of the Jazz Ambassadors from the 1950s and 1960s, which included iconic musicians such as Louis Armstrong, Duke Ellington, Dizzy Gillespie, Dave Brubeck, and Sarah Vaughan.
The U.S. Global Music Ambassadors are:
Chuck D
Chuck D is a Rock and Roll Hall Of Famer and Grammy Lifetime Achievement winner. He co-founded Public Enemy and Prophets Of Rage and is recognized worldwide as a legend, activist, fine artist, and best-selling author.
“Bridging cultural divides and inspiring positive change has been part of my life’s work... Being a Global Music Ambassador is an opportunity to use my voice and music to inspire everyone.” – Chuck D
Grace Bowers
Emerging on the music scene as a dynamic performer, Grace Bowers has played at notable venues like the Ryman Auditorium and made her Newport Folk Festival debut in 2023.
“Music is one of the most important things to me... I’m honored that I get to be a U.S. Global Music Ambassador.” – Grace Bowers
BRELAND
A unique force on the Country scene, BRELAND is reshaping its future with his originality.
“As a Black artist with an unorthodox journey into Country music... it is an incredible honor to be a Global Music Ambassador.” – BRELAND
Kane Brown
Named “the future of country music” by Billboard, Kane Brown recently released his follow-up single "Miles On It" with Marshmello.
“I’m proud to be a Global Music Ambassador... I’ve gotten to meet so many incredible fans in different countries across the globe.” – Kane Brown
Herbie Hancock
Herbie Hancock is an internationally renowned pianist and composer who has influenced jazz for more than six decades.
“There has never been a greater need for music than right now... serving as a United States Global Music Ambassador is an incredible opportunity.” – Herbie Hancock
Jelly Roll
Jelly Roll's debut Country album secured Top 3 on the Billboard 200 All Genre Chart.
“I was just able to announce my first official international tour dates... partnering with YouTube feels especially meaningful.” – Jelly Roll
Teddy Swims
Teddy Swims has spent most of 2024 on his sold-out world tour.
“When YouTube came to me about becoming part of this program... it was a no-brainer.” – Teddy Swims
Justin Tranter
A two-time Grammy nominee Justin Tranter is also known for his activism.
“As a global music ambassador... I strive to create songs that resonate globally...” – Justin Tranter
Armani White
Armani White aims to trademark happy hood music with his introspective melodies.
“My goal in creating art has always been to be part of history...” – Armani White
Lainey Wilson
Lainey Wilson took home her first Grammy this past year for “Best Country Album.”
“I am so honored... The power of art and storytelling is incredibly important...” – Lainey Wilson
For further information please contact eca-press@state.gov or visit www.state.gov/music-diplomacy.
