Mark Zuckerberg Chairman and CEO of Meta Platforms (formerly Facebook, Inc.) | Meta Platforms (formerly Facebook, Inc.)
WhatsApp has launched a privacy campaign in India, emphasizing the importance of secure communication. The initiative highlights how WhatsApp’s multiple layers of protection offer users more control and privacy over their conversations with friends, family, and businesses.
The campaign illustrates how WhatsApp provides a safe space for individuals living away from home to engage in private conversations while building new communities and adjusting to new lives. It underscores WhatsApp’s commitment to user privacy through its built-in security features developed over the years.
The campaign film follows a young man who moves to a new city to pursue his dream of becoming a professional chef. The narrative captures moments of him adapting to a new culture, learning a new language, and finding his place in a new work environment. Throughout these experiences, WhatsApp serves as a platform for him to be his authentic self during vulnerable times.
“Over the years we have added layers of security and protection with innovative features that empower users to have their most private conversations on WhatsApp, including talking to businesses they choose to. We’re proud to introduce this campaign that shows the vital role that private and secure messaging plays in people’s lives and how WhatsApp can be a safe space for people to say more and be more, especially when they’re living away from their home and loved ones,” said Vyom Prashant, Director of Consumer Marketing at Meta.
Shimit Amin, notable Indian film director, added: “Interpreting and representing the true meaning of privacy that WhatsApp offers is both a challenge and a great opportunity. For this campaign, WhatsApp wanted to capture the essence of people feeling safe and empowered to have private conversations when they’re away from home and their loved ones. Our protagonist Ikbir’s story is one that will resonate with the millions of Indians who leave their homes and families in search of better opportunities.”
The foundation of WhatsApp's security is end-to-end encryption which keeps calls and messages secure. The film educates users on additional privacy features such as Block and Report, Two-step verification, and Meta Verified that enhance conversation security. The campaign also raises awareness about safety tools designed to protect users from online scams.
Key safety features include:
- **Two-step verification**: Adds an extra layer of security by requiring a six-digit PIN when resetting or verifying an account.
- **Block and report accounts**: Allows users to block suspicious accounts or report problematic messages received from unknown numbers.
- **Silence unknown callers**: Screens out spam calls automatically while listing them in call history.
- **Meta Verified badge**: Helps identify trusted businesses through verified badges on business profiles authenticated via multi-step verification processes.
