The National Federation of Independent Business (NFIB), a prominent small business advocacy organization, has launched a new national advertising campaign across 24 states. The campaign includes targeted radio, digital, and video ads urging Congress to pass the Main Street Tax Certainty Act to make the 20% Small Business Deduction permanent.

The NFIB's initiative aims to prevent what it describes as a "massive tax hike" on small businesses. NFIB President Brad Close emphasized the potential negative impact on over 30 million small businesses if the deduction is not made permanent. “Small businesses are the foundation of our economy, yet more than 30 million of them are about to face a massive tax hike that would hurt their ability to create jobs and give back to their communities,” said Close.

Close further highlighted the importance of the deduction in helping small businesses navigate economic challenges such as inflation, hiring shortages, and supply chain disruptions. He stated that making the deduction permanent would help avoid significant financial strain on nine out of ten small businesses in America.

The 20% Small Business Deduction was introduced as part of the 2017 tax law with an aim to level the playing field between small businesses and larger corporations. It is set to expire at the end of 2025 unless legislative action is taken.