The Consumer Technology Association (CTA)® has announced new resources aimed at educating retailers, integrators, and sales associates about the features and benefits of 4K and 8K Ultra HD televisions. The initiative is designed to enhance sales and knowledge of the latest Ultra HD technology.

The content includes a comprehensive glossary of 4K and 8K terms and feature comparisons to highlight the superior picture quality of Ultra HD TVs. These glossaries cover essential features such as resolution, high dynamic range (HDR), and wide color gamut (WCG), providing a valuable resource for industry professionals.

“With rapidly advancing television technology, including on-device AI, the retail and integration sectors need to know about the latest features and benefits of 4K and 8K Ultra HD TVs," said Steve Koenig, Vice President, Market Research, CTA. "Our new resources are designed to equip frontline workers with the knowledge they need to share with consumers the clear advantages of these cutting-edge products.”

Juan Reyes, Director of Operations for the 8K Alliance, commented on the impact of 8K televisions: “The introduction of 8K televisions into the home environment has redefined the level of immersion and super realism possible for consumer entertainment. Thanks to 8K's exceptional resolution and clarity, viewers can experience a depth and detail that was previously unattainable, making every scene feel more lifelike and captivating. The 8K Association is committed to ensuring that our industry fully grasps the transformative nature of this technology.”

Michael Hoog, UHD Alliance Promotions Chair, emphasized the importance of education in display technology advancements: “The volume of content intended for home viewing makes developments in display technology very meaningful for consumers. Education is an essential mission for all of us in the industry. Features like HDR, WCG, and Filmmaker Mode are integral to bringing the director’s intent out of the editing bay and into living rooms.”

Consumer preferences and AI are driving demand for these resources. According to CTA Research:

- U.S. streaming services continue to add content with enhanced features such as 4K UHD, HDR, and object-based/spatial surround audio capabilities.

- The fastest growth will occur among extra-large LED TVs (75" and up), with unit sales expected to approach five million in 2024.

- With over half of U.S. households now owning 4K Ultra HD TVs, CTA predicts growth in 8K sales for 2025 as a new upgrade cycle begins.

Key features of 4K Ultra HD TVs include a resolution of 3840 x 2160 pixels—four times that of Full HD—and support for HDR which enhances contrast and color accuracy. In comparison, 8K Ultra HD TVs offer a resolution of 7680 x 4320 pixels for an even more immersive viewing experience.

CTA's initiative aligns with its broader goal to drive awareness about evolving video technologies. The resources are freely available to members, retailers, and integrators through CTA.tech.

About Consumer Technology Association:

As North America’s largest technology trade association, CTA® represents leading innovators from startups to global brands supporting over 18 million American jobs. CTA owns CES®, a major tech event globally.

About 8K Association:

The not-for-profit organization composed key players in the consumer and professional 8K ecosystem aims to educate about various aspects from content creation to consumer consumption.

About UHD Alliance:

A global coalition comprising over thirty-five member companies including film studios, electronics manufacturers, content distributors promoting next-generation premium in-home entertainment platforms featuring characteristics like high dynamic range.

---