For the first time in history, the Consumer Technology Association (CTA)® and CES® are launching a shared brand identity. Additionally, CES.tech is undergoing a complete redesign to offer an enhanced user experience.

“Today marks a significant milestone in the journey of CTA and CES as we unveil our new brand mark and CES website,” said Gary Shapiro, CEO of CTA. “This transformation is more than just a visual update; it represents the intersection of technology and humanity, where innovation solves some of our biggest challenges. It comes at a pivotal moment in our history – CTA’s 100th anniversary and a time of unprecedented momentum for CTA, CES, and the industry we support and represent.”

The new logos embody the connection between technology and humanity while paying homage to their roots. The intersecting elements symbolize the industry's connections with society, creating a frame to envision a world where technology seamlessly integrates with lives to make it better. The space between these elements symbolizes the profound yet often invisible relationship between technology and humanity — a bond that CTA and CES have championed for decades.

“Just as the tech industry continually transforms so must our perspective, our approach, and our vision for the future,” said Kinsey Fabrizio, President of CTA. “The launch of the redesigned and enhanced CES.tech—a new hub for tech innovation—is a testament to our commitment to representing the tech industry and producing the most powerful tech show in the world. We are excited to continue to innovate and inspire together.”

Since its inception in 1924, CTA has played a leading role as an advocate for the technology industry and a catalyst for innovation. As a global platform defining future trends, CES 2024's footprint and conference programming spanned the entire tech ecosystem.

About Consumer Technology Association (CTA)®:

As North America’s largest technology trade association, CTA is integral to the tech sector. Its members include leading innovators from startups to global brands supporting over 18 million American jobs. CTA owns and produces CES®, recognized as one of the most influential tech events worldwide.

About CES®:

CES is known as one of the most influential tech events globally—a proving ground for breakthrough technologies and global innovators. It is where major brands conduct business, meet new partners, and showcase innovations. Owned by CTA®, CES covers every aspect of the tech sector. The next event will take place on January 7-10, 2025, in Las Vegas.

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