Indian athletes are increasingly leveraging digital platforms to connect with their fans. Aman Sehrawat, Manu Bhaker, Nishad Kumar, Sumit Antil, and Swapnil Kusale have launched WhatsApp Channels and joined Threads to share exclusive content, behind-the-scenes insights, and training regimes.

WhatsApp Channels and Threads are platforms designed for creators and public figures to foster strong connections with their audiences. With the recent success of Indian athletes at various Games, including the Paralympic Games, fans are eager for more interaction.

Manu Bhaker expressed her enthusiasm: “The love and support that I’ve received from my fans is truly heartwarming. I want to bring this community closer and give them a glimpse into my journey. It’s an amazing opportunity for me to do this now with my WhatsApp Channel. I look forward to engaging more deeply with those who have been and want to be a part of my journey.”

Paras Sharma, Director of Global Partnerships at Meta India, stated: “We’re happy that our platforms are home to champion Indian athletes where they can have passionate discussions and share real-time updates with their fans. We believe in empowering athletes and creators to express themselves authentically and in turn create a strong sense of community with their followers.”

Fans can follow the athletes on WhatsApp Channels: Aman Sehrawat, Manu Bhaker, Nishad Kumar, Sumit Antil, and Swapnil Kusale; as well as on Threads: Aman Sehrawat, Nishad Kumar, Sumit Antil, and Swapnil Kusale.

International sports figures such as Katie Ledecky, Tatyana McFadden, Markus Rehm, Francis Ngannou, Oksana Masters, and Ronaldinho Gaúcho also use Threads for fan engagement.