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Melissa Holyoak | Commissioner | Federal Trade Commission website

FTC to host second marketing and public policy conference in Washington D.C

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The Federal Trade Commission’s Bureau of Economics will host the Second Federal Trade Commission Conference on Marketing and Public Policy on October 18, 2024, in Washington, D.C. This one-day event aims to bring together scholars and policymakers interested in issues at the intersection of marketing, information economics, and public policy.

As America’s primary consumer protection law enforcement agency, the FTC has benefited from economics and marketing literature throughout its history of case and policy work. Following the success of the first marketing conference hosted by the FTC in 2016, this conference seeks to deepen intellectual dialogue between FTC economists and scholars in quantitative marketing, information economics, and consumer behavior research. It will serve as a platform for scholars to learn about the FTC’s work in competition and consumer protection, promote high-impact research in consumer protection and related public policies, and introduce FTC economists to cutting-edge research.

The conference will feature research paper sessions as well as a panel discussion including both policymakers and academic experts.

The Scientific Committee for the conference includes:

- K. Sudhir, Professor of Marketing, Yale School of Management

- Ginger Jin, Professor of Economics, University of Maryland Department of Economics

- A. Yesim Orhun, Associate Professor of Marketing, University of Michigan Ross School of Business

- Devesh Raval, Deputy Director, Federal Trade Commission Bureau of Economics

- Nellie Lew, Assistant Director, Federal Trade Commission Bureau of Economics

Staff contact for the event is Katherine Chang (marketingconf@ftc.gov).

Sponsors for the event are:

- Federal Trade Commission Bureau of Economics

- Yale School of Management

- INFORMS Society for Marketing Science (ISMS)

The conference will be held from 8:00 am to 6:00 pm on Friday, October 18, 2024 at the Constitution Center Plaza Level Conference Center located at 400 7th Street SW., Washington D.C., 20024. An optional dinner will follow the conference; participants must register separately for this dinner.

Pre-registration is required for this conference. Interested individuals should fill out the conference registration form with their name, email address, and affiliation. If space permits, a limited number of on-site registrations may be available starting at 8:15 am on October 18. To register for the optional dinner event following the conference, attendees must complete a separate dinner registration form by October 1.

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