The Electronic Privacy Information Center (EPIC) has recently expressed support for the Federal Communications Commission's (FCC) initiative to protect the public from misleading AI-generated political content. However, EPIC has raised concerns that without additional measures, the current disclosure and transparency rules may not effectively mitigate the negative impacts of AI-generated content in political advertisements.

EPIC is advocating for more detailed disclosures that clearly identify which parts of political ads are generated by AI. They also recommend implementing techniques to verify the presence of AI content and placing restrictions on particularly harmful and misleading broadcasts.

The organization emphasized the need for the FCC to move beyond "vague disclosures" and mandate on-air announcements that specify what elements of a political ad have been created, altered, or influenced by an AI system.