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Chris Cox Chief Product Officer | Meta

Instagram introduces reset option for personalized recommendations

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Instagram is introducing a new feature aimed at enhancing user experience, particularly for teenagers. The social media platform is testing the ability for users to reset their recommendations. This allows individuals to clear their recommended content across Explore, Reels, and Feed with just a few taps and start anew.

The personalization of recommendations will gradually resume based on interactions with content and accounts. Users can also review and unfollow accounts sharing unwanted content during this reset process.

Instagram has collaborated with Joanna and Clea from The Home Edit to provide parents with tips on organizing Instagram accounts. This initiative encourages users to periodically assess the content they view, similar to organizing a home.

This feature will soon be available globally and complements existing tools that let users curate their recommendation feeds. For instance, people can indicate interest in recommended content by tapping “Interested” or express disinterest by selecting “Not interested.” Teens in the US, UK, Canada, and Australia have additional options to choose topics they want more of.

Beyond recommendations, Instagram offers various tools for teens to shape their experience. They can switch to a Following Feed for chronological updates or create a Favorites list for prioritized content viewing. Features like Close Friends control who sees Stories, while the “Your activity” section allows management of past interactions.

To address parental concerns about mature content exposure, Instagram enforces strict rules regarding teen-appropriate material. Content breaking these rules is removed or hidden from teens even if shared by someone they follow.

A new page in Instagram's Transparency Center has been published today to help parents and teens understand these protective measures better. It details protection layers and examples of content removed or hidden from teens.

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