Sensor Tower has released a report ranking Binance as the world’s leading cryptocurrency app for 2024, achieving top positions for downloads across major global markets. Binance offers a range of features and operates across multiple global markets with a large user base.

According to the "State of Digital Payment Fintech Apps 2024" report, Binance's success is linked to its adoption in key regions and its ability to serve a wide range of user needs. The platform provides an interface, trading tools, and localized features that have contributed to its position in the fintech market.

In the United States, Binance ranked among the top 10 most downloaded cryptocurrency apps. It also expanded its presence in Japan, a highly regulated market. The platform's relaunch in India, a growing digital payments market, further increased its global footprint. By tailoring campaigns to local audiences, Binance increased its market share and supported cryptocurrency adoption in one of the world’s largest fintech ecosystems.

The report noted that "cryptocurrency app downloads surged 133% to 400 million in 2024," with "Binance leading downloads." Additionally, it said that sessions on cryptocurrency apps rose by 30% to reach 1.6 billion, reflecting increased consumer engagement with digital assets.

According to Reuters, the global cryptocurrency market capitalization recently reached a record $3.2 trillion. This milestone is attributed to political developments and growing investor confidence.

Binance operates as a global blockchain platform with the largest digital asset exchange by trading volume. The company offers various financial products and services and includes educational resources, research, charitable initiatives, and an NFT marketplace. Binance supports users in 40 languages and focuses on security and regulatory compliance.