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Netflix partners with Mastercard for exclusive experiences in 2025

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Bela Bajaria Chief Content Officer at Netflix | Official website

Netflix is expanding its immersive experiences for fans of popular series like Stranger Things, Outer Banks, and Bridgerton. In 2025, Mastercard will partner with Netflix to offer exclusive benefits such as presale tickets at various in-person events.

"Our shows and films have incredible fanbases, and when our audiences fall in love with a story, they don’t just want to watch it, they want to live it," said Marian Lee, Netflix’s Chief Marketing Officer. "With a restaurant, a Broadway show, and Netflix Houses opening throughout 2025, we can’t wait to welcome fans and Mastercard cardholders from all over the world to experience Netflix in person."

Mastercard will be the preferred payments partner for several Netflix ventures including Netflix Bites, Stranger Things: The First Shadow on Broadway, and Netflix House locations opening in 2025.

"We understand that spending is no longer transactional — it’s transformational," says Raja Rajamannar, Mastercard’s chief marketing and communications officer. "People are choosing to invest in experiences that bring personal fulfillment and lasting memories. We’re excited to bring cardholders closer to their growing passion for entertainment through this partnership with Netflix."

The second pop-up of Netflix Bites invites fans and foodies to a unique restaurant experience combining inspiration from hit Netflix titles with MGM Grand's hospitality expertise.

Stranger Things fans can also look forward to securing tickets for Stranger Things: The First Shadow on Broadway. This award-winning show serves as a prequel set in the 1950s.

Netflix House will provide an experiential venue where beloved titles come alive for fans year-round. Locations will open at King of Prussia in Pennsylvania and Galleria Dallas in 2025. Mastercard will serve as the official cornerstone partner and preferred payment option at these venues.

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