India experienced a year of creative and cultural vibrancy on Instagram in 2024, as detailed at the Meta Festival in Mumbai. The platform's Year-in-Review highlighted global collaborations involving Indian artists and international stars, such as Diljit Dosanjh with Saweetie, King with Nick Jonas, and Harsh Likhari with Connor Price. These partnerships underscored the universal appeal of music and showcased India's diverse talent.

Indian trends also gained global traction. The Asoka makeup trend was adopted by creators in Indonesia, Nigeria, and Slovakia, while Japanese creators engaged with Bollywood through lip-syncing. Additionally, foreign content creators like Drew Hicks and Agu Stanley produced material in Indian languages.

The country's musical diversity was prominent throughout the year. Regional tracks like 'Jale 2', 'Ve Haaniyaan', 'Gulabi Sadi', 'Aasa Kooda', and 'Bandookk' achieved millions of reels on Instagram. Other notable songs included 'Tauba Tauba', 'Aaj Ki Raat', and 'Nadaaniyan'.

Entertainment highlights included re-releases of films such as Rockstar and Laila Majnu, celebrating nostalgia alongside new blockbusters. The 30th anniversary of FRIENDS saw worldwide fan celebrations, while memes from Hera Pheri continued to entertain audiences. New series releases like Mirzapur season three, Panchayat, and Laapataa Ladies received acclaim.

In sports, Indians showed growing enthusiasm across disciplines. They supported their cricket team in the T20 World Cup and celebrated athletes like Manu Bhaker and Neeraj Chopra. Royal Challengers Bangalore's victory in the first Women's Premier League was another highlight.

Emerging talents captured national attention in 2024. Figures such as Hanumankind, Nancy Tyagi, Dolly Chai Wala, and the Vada Pao Girl made significant cultural impacts through their unique skills and personalities.