Meta enhances personalization for AI assistant across platforms

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Mark Zuckerberg Chairman and CEO of Meta Platforms (formerly Facebook, Inc.) | Meta Platforms (formerly Facebook, Inc.)

Meta enhances personalization for AI assistant across platforms

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Meta AI is progressing towards becoming a highly personalized assistant, focusing on features that tailor information and recommendations to individual users. A new feature called "Memory Boost" has been gradually introduced, allowing Meta AI to remember details shared in one-on-one chats on WhatsApp and Messenger. This feature aims to personalize future responses, making them more relevant.

Users can instruct Meta AI to remember specific preferences, such as dietary choices or hobbies. For instance, if a user mentions being vegan during a conversation about breakfast options, Meta AI will retain this information for future recipe suggestions. The rollout of this feature is currently limited to Facebook, Messenger, and WhatsApp for iOS and Android users in the US and Canada. Importantly, the memory function only applies to one-on-one conversations and can be deleted by the user at any time.

In addition to Memory Boost, Meta AI is enhancing personalization across Facebook, Messenger, and Instagram. The assistant will now provide content recommendations based on personal data such as home location and past interactions with social media content. For example, if a user asks for weekend activity suggestions, Meta AI might recommend local events or dining options based on the user's profile information and previous interests.

These updates are part of Meta's ongoing efforts to introduce new features across its platforms to determine what best serves its communities. The company is enthusiastic about offering more personalized experiences through Meta AI.

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