Jeffrey Preston Bezos Executive Chairman of Amazon | Amazon
Amazon has announced the expansion of its Buy with Prime service to include Fossil.com, a leading global watch and accessories brand. This development will allow U.S.-based Prime members to shop directly from Fossil's online store using their existing Prime benefits, such as fast, free delivery, easy returns, and 24/7 shopper support.
Ellie Quartel, Senior Vice President of Digital at Fossil Group, expressed enthusiasm about the collaboration: "This February, we're thrilled to offer our customers an even easier, faster way to shop with us through Buy with Prime."
The service will make Fossil's core styles available for purchase next month. Shoppers can add items to their cart on Fossil.com and verify their Prime membership during checkout. Once confirmed, Amazon will fulfill all Prime eligible items in the order.
Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment, commented on the partnership: "This collaboration brings together the best of both worlds—Fossil's timeless style and our timely deliveries."
Merchants attending the National Retail Federation’s 2025 Retail’s Big Show in New York City are invited to learn more about this initiative. The event will feature representatives from Amazon MCF who will discuss how their logistics solution leverages Amazon’s fulfillment network.
Buy with Prime was launched in 2022 to assist direct-to-customer (DTC) merchants in overcoming challenges related to acquiring new shoppers and driving conversion. It has partnered with various brands across multiple categories including Health & Wellness and Apparel & Accessories.
By leveraging Amazon's fulfillment network and the recognition of the Prime brand, Buy with Prime aims to help businesses grow by offering convenient shopping experiences. The service has reportedly led to an average 16% increase in revenue per shopper for participating merchants.
Prime members interested in learning more about Buy with Prime can find additional information online.
