Today, Secretary Kristi Noem announced a new series of nationwide and international advertisements aimed at deterring illegal immigration in the United States. These ads, which are financially backed by a multimillion-dollar campaign, focus on exposing the violent crimes committed by some illegal immigrants and urge others to voluntarily return to their countries of origin. The ads emphasize the potential consequences for those who fail to comply, such as fines amounting to nearly $1,000 per day, imprisonment, and deportation.
Secretary Noem stated, "Child molesters. Rapists. Murderers. These are just a few of the illegal alien scumbags who have been fined, imprisoned, and deported thanks to President Trump." She further emphasized the administration's stance by saying, "President Trump and I have a clear message to those in our country illegally: LEAVE NOW. If you do not self-deport, we will hunt you down, arrest you, and deport you. Download the FREE CBP Home app today to self-deport."
The campaign will broadcast across television and various online platforms, extending its reach within the United States and internationally. The ads will be available in multiple languages and will be strategically targeted to reach illegal immigrants through social media, digital channels, and direct messages. Additionally, the international component of the campaign aims to dissuade migrants from attempting to enter the United States unlawfully.
Individuals can watch the advertisements in both 30-second and 60-second formats.
