The National Federation of Independent Business (NFIB) has published its Small Business and Technology Survey, offering insights into how small business owners across the United States are integrating new technologies into their operations. The survey focuses on small employers, defined as businesses with at least one employee.
The report highlights the various ways in which these businesses are incorporating technology, including the use of artificial intelligence (AI), website presence, and other improved technological tools. Despite a reputation for innovation, many small businesses face challenges in adopting new technology, impacting their growth and competitiveness.
"Small business owners are our nation’s top source of innovation, yet many small businesses struggle to keep up with technological advancements," said Holly Wade, Executive Director of the NFIB Research Center. "Use of updated technology contributes to competitiveness and productivity, and this report offers unique insight into the considerations small businesses of varying sizes and industries encounter when they adopt new technologies."
Key findings from the survey indicate that AI technologies have begun to change business operations. However, adoption remains limited among smaller firms. Currently, 24% of small employers use AI technologies like ChatGPT and Grammarly in their activities. Larger firms show higher adoption rates compared to those with fewer employees.
Sixty-three percent of respondents believe AI will play an important role in their industry within five years. Nearly all (98%) who use AI reported no change in employee numbers due to its implementation.
Regarding overall technology adoption, 57% of small employers have introduced new or significantly improved technologies in recent years. This trend is more pronounced among larger firms. A majority reported that these advancements help them maintain competitiveness.
In terms of web presence, 82% of surveyed businesses have a website. Among them, only 19% accept payments online.
The survey was conducted via email among a random sample of 20,000 NFIB members between March 6 and March 31, 2025. A total of 521 responses were collected from diverse industries such as services, retail, construction, and manufacturing.
