The Federal Trade Commission (FTC) has concluded its review of Mars, Incorporated's proposed acquisition of Kellanova, granting early termination to the investigation. Mars is known for manufacturing pet care, snacking, and food products globally. Kellanova holds legacy Kellogg brands in snacks, crackers, and frozen breakfasts after separating from its North American cereals business in 2023 as WK Kellogg Co.
Daniel Guarnera, Director of the Bureau of Competition, stated that the FTC is committed to addressing any competition concerns impacting American consumers. "Commission staff closely reviewed every aspect of this transaction," Guarnera said. The comprehensive investigation included numerous interviews across the supply chain and a thorough examination of data and documents. According to Guarnera, "staff found that the evidence pointed in one direction: this transaction does not meet the standard for an anticompetitive merger set by Section 7 of the Clayton Act."
Guarnera also noted differences in product offerings between markets outside the United States. "In other countries, Mars and Kellanova offer different products than they do in the United States," he explained. He emphasized that their focus remains on protecting competition within America.
The FTC's mission includes promoting competition while safeguarding consumer interests. The agency advises caution against scams involving demands for money or promises of prizes. Consumers can learn more about competition benefits or file antitrust complaints through official channels.
