The Federal Trade Commission (FTC) has released the agenda for its upcoming workshop on February 26, which will address how the agency can better understand and measure consumer injuries and benefits related to the collection, use, or disclosure of consumer data.
Titled “Measuring Injuries and Benefits in the Data-Driven Economy,” the workshop will focus on ways to assess consumers’ privacy preferences and analyze the impacts of data breaches. It will also look at changes in the marketplace since a similar FTC workshop held in December 2017.
The event will feature remarks from FTC Chairman Andrew N. Ferguson, Daniel Wood, Deputy Assistant Director of the FTC’s Bureau of Economics, and Christopher Mufarrige, Director of the FTC Bureau of Consumer Protection. Five panel discussions are planned, covering topics such as:
- Methods for quantifying injuries and benefits to consumers
- The effects of data breaches on consumers and strategies to reduce harm
- Evaluation of costs and benefits associated with behavioral and contextual advertising
- Approaches to measuring consumer preferences, beliefs, and decisions
The workshop is scheduled to begin at 9:30 am ET and will be accessible both online and in-person. The webcast link will be available on the event page as well as FTC.gov before the event. Those who want to attend in person are required to register beforehand. More details can be found on the event page.
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