Federal Trade Commission Chairman Andrew N. Ferguson sent letters on May 11 to more than a dozen technology companies reminding them of their obligation to fully comply with the Take It Down Act by May 19. The law, signed last year by President Donald J. Trump and supported by First Lady Melania Trump, requires platforms to set up a process for victims, including children, to request removal of intimate photos or videos shared without consent.
The letters were addressed to major platforms such as Amazon, Alphabet, Apple, Automattic, Bumble, Discord, Match Group, Meta, Microsoft, Pinterest, Reddit, SmugMug, Snapchat, TikTok and X. The correspondence outlines the definitions and requirements under the law and explains penalties for failing to comply.
“We stand ready to monitor compliance, investigate violations, and enforce the Take It Down Act,” said Chairman Ferguson. “Protecting the vulnerable—especially children—from this harmful abuse is a top priority for this agency and this administration. The Trump-Vance FTC is grateful for the First Lady’s leadership on the Take It Down Act and on children’s issues.”
According to Ferguson's letter, covered platforms must provide clear notice about how victims can request removal of content. They are required to take down nonconsensual images—and all identical copies—within 48 hours after receiving a valid request. Covered platforms include websites and apps offering social media services as well as messaging or image sharing features.
The Federal Trade Commission has also issued guidance for companies preparing for compliance with TIDA. The agency continues its work promoting competition while protecting consumers from fraud or scams.
