Non-profit will lead effort to promote travel to the U.S.
U.S. Commerce Secretary Gary Locke today appointed 11 travel and tourism industry leaders to serve on the Corporation for Travel Promotion (CTP) Board of Directors. The CTP is a new non-profit corporation that will promote travel to the United States and communicate and improve the entry process so that visitors want to return.
The Corporation will help enhance the competitiveness of an already robust industry, which supports more than 8 million American jobs and is a critical source of export strength. Many other nations operate ministries of tourism that actively market their countries as tourist destinations around the world. The Corporation will help get America into the game and encourage people across the globe to travel to the U.S.
The CTP Board of Directors represents various regions of the United States and each member has expertise and experience in specific sectors of the travel and tourism industry. They include: The Travel Promotion Act of 2009 created the CTP to develop and execute a plan to (a) provide useful information to those interested in traveling to the United States; (b) identify and address perceptions regarding U.S. entry policies; (c) maximize the economic and diplomatic benefits of travel to the United States through the use of various promotional tools; and (d) ensure that international travel benefits all states and the District of Columbia.
Source: U.S. Department of Commerce
