Agreement Between Census Bureau and NPD Group to Reduce Respondent Burden and Enhance Monthly Retail Programs
FEB. 5, 2019 - The U.S. Census Bureau announced an agreement with the NPD Group to make reporting data more convenient, timely and cost-effective for participating retailers. The third-party data provider will deliver regular data feeds to the Census Bureau’s monthly retail programs. The streamlined process will deliver data quicker and with more detail.
The Census Bureau uses retailer reporting to help measure economic trends. Retail sales are a strong indicator of the nation’s economic performance. Through this agreement, the NPD Group will work directly with the Census Bureau and reduce redundant requirements on U.S. businesses.
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Source: U.S. Department of Census Bureau
