NVIDIA founder and CEO Jensen Huang said generative AI will supercharge creators across industries and content genres at the Cannes Lions Festival on the French Riviera.
Huang provided an overview of the effects of AI on the $700 billion digital advertising industry at the conference, which was attended by thousands of creators, marketers and brand executives from across the world, according to a June 20 blog post.
“For the very first time, the creative process can be amplified in content generation, and the content generation could be in any modality — it could be text, images, 3D, videos,” Huang said in the blog post.
He also touched on the value of ethical AI development and the ways in which AI might improve creators’ skills, according to the blog post.
The debate came after Huang’s recent keynote address at COMPUTEX, during which NVIDIA and WPP jointly revealed plans to create a content engine that uses generative AI and the NVIDIA Omniverse platform to create and run metaverse applications, the blog reported.
For 30 years, NVIDIA has been pushing the limits of graphics technology, and for 10 years, it has led the way in the AI revolution, the blog post said. The company is in a unique position to support the new era of generative AI applications thanks to its combination of graphics and AI capabilities.
Huang said “the biggest moment of modern AI” occurred in 2012, when a group of University of Toronto researchers under the direction of Alex Krizhevsky demonstrated NVIDIA GPUs could be used to train an AI model that recognized objects better than any computer vision algorithm that had come before it, the blog reported.
Since then, programmers have taught neural networks to detect various types of media, including photos, movies, audio, protein structures and physics, according to the blog post. The ability to create text, pixels, 3D objects and realistic motion using generative AI models gives experts superpowers to more swiftly realize their ideas.
Users can control AI models with prompts and fine-tune the output to conform to their vision, much like a creative director working with a team of artists, the blog post said.
