Jensen Huang Founder, President and CEO at NVIDIA | Official website
Software developers are making waves in the world of technology with the launch of OpenUSD and Generative AI-Powered Product Configurators built on NVIDIA Omniverse. The innovative use of these technologies is transforming the landscape of virtual product experiences and automated personalization, benefiting both retailers and consumers alike.
The adoption of NVIDIA RTX technologies from NVIDIA Omniverse SDKs and APIs, along with generative AI from NVIDIA Edify models, is empowering developers to create configurator applications that offer physically accurate, photoreal digital twins of products. This revolutionizes how brands personalize buyer journeys on a scale never seen before.
Dassault Systèmes’ 3DEXCITE brand is one of the pioneers in utilizing Omniverse Cloud APIs to enhance their web-based application with generative AI services. By leveraging NVIDIA Edify-powered models trained by Shutterstock, Dassault Systèmes can instantly personalize scenes with stunning 3D environments representing physically accurate products, all powered by real-time ray-traced rendering through Omniverse APIs.
Other developers are also joining the movement, building 3D product configurator software and solutions with NVIDIA Omniverse SDKs and APIs. CGI studios like Katana and Brickland are at the forefront of this innovation, developing applications that allow for faster creation of marketing assets with product digital twins and real-time virtual experiences for customizing clothing.
Configit has streamlined the creation of articulated product configurators by connecting Configit Ace to Omniverse and OpenUSD, while WPP and Media.Monks are leveraging OpenUSD and AI to produce high-quality commercial content at scale. Accenture Song, utilizing Omniverse SDKs and generative AI, is creating cinematic 3D environments for marketing content.
The use of 3D product digital twins and generative AI is seen as a crucial tool for brands to showcase their products and enhance customer engagement in the evolving retail landscape. These technologies offer benefits such as increased average selling prices, reduced return rates, and stronger brand loyalty, while also allowing for easy updates to meet changing consumer preferences.
The potential for 3D product configurators is vast, spanning various industries and use cases. With the power of OpenUSD, generative AI, and NVIDIA Omniverse, developers are paving the way for a new era of hyper-personalization and virtual product experiences.
