Alan Butler Executive Director and President | Official website
The California Assembly has passed a bill that mandates browser developers to provide an opt-out tool for users. Advocacy groups such as Consumer Reports, the Electronic Privacy Information Center, and trade organization Digital Content Next, which represents publishers, support the bill.
In a letter sent to state lawmakers in March, these groups stated that the proposed law “will help reduce opt-out friction and make it easier for California residents to control their data.”
The letter highlighted current challenges faced by users: “Today, if a user wants to send an opt-out preference signal on Chrome, Safari, or Edge, they need to download a third-party extension to do so, while a mobile platform user cannot configure their device to send an opt-out preference signal at all,” the groups wrote. They added that many Californians are likely unaware of their right to send such signals and lack straightforward methods to exercise this right.
