Jeffrey Preston Bezos Executive Chairman of Amazon | Amazon
BANGKOK—May 30, 2024—Amazon Web Services (AWS), an Amazon.com company, announced that aCommerce, the largest ecommerce enabler in Southeast Asia, has launched the new generative artificial intelligence (AI)-powered feature AskIQ into its Market Insights suite on AWS. Market Insights, a SaaS platform, provides leading brands with competitor and category performance tracking capabilities from major ecommerce sites in Southeast Asia.
Market Insights offers real-time dashboards and interactive reports for brands to monitor competitor performance, pricing, top products, customer sentiment, promotions, and their own market share. It enables vendors to uncover patterns, identify trends, personalize campaigns, and make data-driven decisions.
AskIQ is the region’s first ecommerce data platform to use generative AI to enhance sellers’ data analysis and visualization capabilities. With AskIQ, ecommerce companies across Southeast Asia can query more than 100 billion competitor datapoints using natural language. The scalability of AWS helps AskIQ analyze hundreds of terabytes of data in seconds, granting ecommerce vendors a unified view of their brand or competitor performance. The solution on AWS is helping customers like Nestle increase sales by up to 71% annually on Lazada and more than double on Shopee. Babi Mild saw a 59% increase in sales on Shopee over 12 months.
“Gen AI isn't just automating tasks; it's automating intelligence across e-commerce channels,” said Vijay Sarathi Gollapalli, Research Manager – Retail Insights at IDC Asia/Pacific. “Gen AI provides the edge needed to analyze customer behavior, predict demand, and create dynamic experiences that convert visitors into loyal customers.”
Southeast Asia’s ecommerce industry is forecasted to grow from USD$194 billion to over USD$330 billion by 2025. Ecommerce vendors face growing volumes of complex data. Powered by AWS’s generative AI capabilities, AskIQ allows users to easily create custom analytics dashboards by asking simple natural language questions like "What were the top-selling smartphones on Shopee last quarter?" or “What are the top bestselling face creams containing the word ‘organic’?”.
aCommerce uses Amazon Redshift for data storage and built its natural language business dashboard with Amazon Q in QuickSight. This assists customers in accessing ecommerce insights through custom dashboards.
"Our collaboration with AWS allows clients to double down on their core competencies," said Leena Chanvirach, VP of Data Products at aCommerce Group. "They can harness AI and data-driven insights on our platform to make well-informed decisions that drive growth."
“The ecommerce industry in Southeast Asia is evolving rapidly,” said Vatsun Thirapatarapong, Country Manager at AWS Thailand. “aCommerce has built an intuitive solution on AWS that makes understanding complex data easy and fast.”
