The U.S. Department of Homeland Security (DHS) is observing #SeeSayDay, the annual national awareness day for the “If You See Something, Say Something®” campaign. This year's theme, "Spot the Signs. Report the Activity," emphasizes public vigilance in national security and counter-terrorism efforts within the current threat environment. The initiative encourages individuals to report suspicious activity to help prevent terrorism-related crime not only on September 25 but throughout the year.

“Ensuring our collective security takes all of us, working together and looking out for each other,” said Secretary of Homeland Security Alejandro N. Mayorkas. “Saying something when you see something could be the difference between life and death for a family member, friend, neighbor, or someone you don’t even know. Encourage your friends and others in your community to do the same, and we can help prevent tragedies and make our whole country safer.”

A 2024 RAND study examining 628 plots targeting soft targets and crowded places found that 64% of foiled attack plots were stopped due to public tips. The DHS “If You See Something, Say Something®” campaign was launched in July 2010 alongside the Nationwide Suspicious Activity Reporting Initiative. It aims to inspire Americans to participate in national security efforts and foster positive relationships between citizens and law enforcement.

On #SeeSayDay each year, DHS collaborates with its campaign partners nationwide to remind the public that American communities have a collective stake in homeland security.

Members of the public are encouraged to get involved on #SeeSayDay through several actions:

- Learn the 16 signs of suspicious activity while remembering that factors such as race, ethnicity, gender, national origin, religion, sexual orientation, disability, or gender identity are not indicators of suspicion.

- Find and save your Suspicious Activity Reporting (SAR) number using an interactive map available on the campaign’s website.

- Use social media platforms to spread awareness by sharing ready-to-use graphics and pre-drafted captions with hashtag #SeeSayDay.

- Stay connected year-round by learning more about how to become a partner in this initiative.

For more information on #SeeSayDay activities and resources, visit DHS.gov/SeeSayDay.