The Consumer Technology Association (CTA) has announced that Martin Lundstedt, President and CEO of Volvo Group, will be a keynote speaker at CES 2025. The event will see Volvo Group present its vision for transportation and infrastructure that is completely safe, fossil-free, and more productive.

Volvo Group's presentation will emphasize the need for sustainable and efficient operations through electrification, connectivity, and automation. The company aims to achieve net zero value chain greenhouse gas emissions by 2040 using these technologies.

Gary Shapiro, CEO of CTA, stated: “Volvo Group is leading the way in mobility to deliver sustainable technologies across trucks, buses, construction equipment, and marine and industrial solutions. We look forward to hearing their ambitious strategy to accelerate climate progress in the next decade.”

The company plans to showcase its approach to fossil-free transportation through battery electric vehicles, hydrogen fuel cells, and combustion engines powered by renewable biofuels. This systemic approach across the value chain is seen as crucial for the adoption of these technologies.

Martin Lundstedt expressed his honor at participating in CES: “We are honored to take the stage at CES and highlight the impact our technological advancements will have on our industry and society at large.” He emphasized the importance of having enabling conditions in place to benefit from fossil-free transport solutions.

Volvo Group sees strategic partnerships with industries and governments as essential for accelerating change amid rapid climate shifts. The company intends to demonstrate steps towards integrating sustainable practices across its operations.

Kinsey Fabrizio, President of CTA, commented: “Volvo Group is playing an important part in the green future with some of the most ambitious goals and initiatives in the industry. We can’t wait to learn more about the expected and unexpected partnerships that have led to breakthroughs in technology and sustainable practices.”

Lundstedt's keynote address is scheduled for January 8, 2025, at 9 a.m. PT in Las Vegas during CES 2025. For further details on CES 2025, visit CES.tech.

CES remains a major platform for showcasing breakthrough technologies globally. It will occur from January 7-10, 2025. The event is organized by CTA which represents North America's largest technology trade association.

Volvo Group focuses on providing transport solutions including trucks and buses among others since its establishment in 1927. Headquartered in Gothenburg, Sweden, it employs over 100,000 people worldwide with shares listed on Nasdaq Stockholm.