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Matthew Schruers President & CEO at Computer & Communications Industry Association | Official website

Survey shows increasing consumer adoption and optimism towards generative artificial intelligence

For many individuals, interacting with Artificial Intelligence (AI) has become a routine part of life. A recent survey conducted by Morning Consult and commissioned by the Computer & Communications Industry Association (CCIA) reveals that nearly half of U.S. consumers, approximately 45%, have engaged with AI services. Moreover, more than half anticipate an increase in their use of AI over the next five years.

The survey highlights that 65% of teenagers aged 13 to 17 are currently using AI, which aligns with the trend of younger demographics adopting new technologies quickly. Interestingly, about 30% of older adults aged 65 to 70 report having used AI services, with 7% engaging on at least a weekly basis.

Additional insights from the survey indicate that consumers generally view AI positively. About 44% believe AI has more positive implications compared to negative ones (27%), while 29% remain undecided. Over half (56%) expect their usage of AI services to grow within five years. Furthermore, around 36% think the benefits of AI surpass its risks, compared to those who perceive greater risks or are unsure (both at 32%).

More than half of respondents (52%) view increased productivity and wages due to AI as beneficial, even if it necessitates more frequent worker training for new tasks. However, Independents or swing voters show skepticism towards AI regulation; only two-in-five consider slowed innovation due to legislation a positive outcome.

Trevor Wagener, CCIA’s Chief Economist and Director of the Research Center stated: “Generative AI has developed from a novel invention to a widely used tool in just a few years, and most respondents expect to use AI more in the next five years. Optimism about the potential benefits of AI is more widespread than concern, and swing voters are skeptical of increased AI regulation. The one-third of Americans who don’t yet have an opinion on AI will shape the evolving contours of public opinion as they learn more about AI.”