Broadcast channels on Instagram are a popular tool for creators to engage with their communities, with over 1.5 billion messages exchanged monthly. Previously, followers could only interact by liking and reacting to messages. Now, new features have been introduced to enhance interaction and collaboration.

Creators can now enable replies, allowing for real conversations within the broadcast channel. Followers can respond to messages and each other while maintaining focus on the content. Replies are organized within messages, making it easier for followers to navigate discussions. Creators have control over replies and can delete or report them if necessary.

Prompts have been added as a feature to initiate conversations in channels through Q&As and daily check-ins. This feature encourages audience engagement by providing topics for discussion, allowing responses in text or photo form for up to 24 hours. The ability to track likes on responses offers insights into what content resonates with the audience.

Insights and best practices provide metrics such as total interactions, story shares, and poll votes, helping creators understand their content's performance. Personalized guidance is available to help creators set goals and achieve them across platforms like Instagram and Facebook.

For more information about broadcast channels, including eligibility and features, users are encouraged to visit Instagram's Help Center.