IBM's recent study reveals a notable trend among companies turning to open-source AI tools to optimize their return on investment (ROI). Conducted by Morning Consult in collaboration with Lopez Research, the survey involved over 2,400 IT decision makers. The findings indicate that 85% of participants have made progress in executing their AI strategies for 2024, and nearly half (47%) have already seen positive ROI from these investments.
A significant portion of surveyed companies—51%—that are currently using open-source AI tools reported achieving positive ROI. This is compared to 41% of those not utilizing open source. As organizations continue to scale their AI initiatives, many are focusing on productivity gains as key success metrics. Maribel Lopez of Lopez Research noted that "traditional hard dollar ROI benefits have yet to show up on the balance sheets."
Looking ahead to 2025, nearly two-thirds (62%) of respondents plan to increase their AI investments, with almost half (48%) aiming to leverage open-source ecosystems. Among those not yet using open source, 40% intend to implement it in the coming year.
The study also highlighted strategic shifts planned for next year. IT operations remain a primary focus for AI investment according to 63% of respondents, followed by data quality management (46%) and product/services innovation (41%). Additionally, managed cloud services and hiring specialized talent were identified as common strategies for optimizing AI efforts.
Open source plays an increasingly important role in corporate AI strategies. More than six-in-ten IT decision makers report relying on open-source ecosystems for AI tools. Companies leveraging these resources tend to achieve better financial outcomes; they also anticipate launching more AI pilots next year compared to non-open-source users.
While traditional ROI metrics may be elusive, organizations report progress through alternative measures such as faster software development and increased innovation speed. According to survey results, 58% move from pilot projects to full production within a year. Despite only 31% citing innovation as the primary driver behind their investments—compared with 28% prioritizing ROI—a significant portion believes both factors hold equal importance.
In summary, IBM's research suggests a growing reliance on open-source solutions among enterprises seeking long-term success with artificial intelligence initiatives.
