Gary Shapiro CEO at Consumer Technology Association | Official website
The Consumer Technology Association (CTA) has issued a statement regarding President Donald Trump's recent memorandum on the America First Trade Policy. Gary Shapiro, CEO and Vice Chair of CTA, commented on the administration's decision to delay immediate tariff increases.
"President Trump's decision to approach trade policy in a more measured and deliberative way is a positive step forward for American consumers and businesses," Shapiro stated. He noted that this move indicates the administration's willingness to assess the economic impact of tariffs, acknowledging concerns raised by CTA. "We commend the Administration for considering the realities of tariffs and how they and other trade barriers harm the innovative capacity of the United States."
Shapiro emphasized CTA's commitment to collaborating with both the administration and Congress to promote an Innovation Agenda that benefits U.S. consumers and innovators. "The tech sector is America’s economic engine, driving global innovation and job creation," he added.
CTA recently unveiled its Innovation Agenda aimed at policymakers, which includes strategies to strengthen trade relationships and negotiate free trade agreements with allies. This agenda seeks to reduce trade costs and eliminate barriers to digital trade.
In an editor's note, CTA highlighted research showing that proposed tariffs could potentially lead to a $90-$143 billion decline in U.S. consumer purchasing power concerning tech devices.
The Consumer Technology Association represents North America's largest technology trade association, supporting over 18 million American jobs through its members, which range from startups to global brands. CTA also owns CES, a significant tech event set to take place from January 6-9, 2026, in Las Vegas.