The App Association, a global trade association representing small and medium-sized technology companies, has expressed its support for the Senate Judiciary Committee's focus on children's online safety. Morgan Reed, President of the App Association, stated, "Children’s online safety is a critical issue and we applaud the Senate Judiciary Committee for dedicating time to this subject." Reed emphasized the need for comprehensive privacy legislation and amendments to the Children’s Online Privacy Protection Rule (COPPA) to enhance protections for teens online.

Reed also addressed concerns about state-level proposals requiring app store age verification. He argued that such measures could inadvertently protect bad actors by shifting responsibility away from them onto parents, app stores, and small app companies. "Adding a layer of bureaucracy on top of the existing parental control mechanisms available now on smartphones is more likely to bind parents and developers in red tape than to improve parental control features," he explained.

The App Association intends to continue engaging with Congress members, the new Administration, and statehouses across the country on these issues. The organization aims to promote an environment that encourages innovation while safeguarding privacy and access for children and families.