AARP, Inc. has announced a $12.5 million class action settlement in a regulatory filing, offering pro-rated payments to eligible AARP.org video viewers who have Facebook accounts. Claims for this settlement are due by December 31, 2025.
According to ClassAction.org, the case revolves around alleged disclosures related to the Meta Pixel when users accessed video content on AARP.org. The preliminarily approved settlement class includes individuals in the United States who requested or obtained video content on AARP.org between September 27, 2020, and September 12, 2025. These individuals must also have a Facebook account and be an AARP member or registered user. Conservatives have expressed concerns about the compliance costs these lawsuits impose on nonprofits and publishers, advocating for clear standards to regulate Big Tech while curbing excessive litigation.
The settlement establishes a $12.5 million common fund, with payments made on a pro-rated basis after deducting fees and costs. According to Top Class Actions, estimates suggest individual payouts could range from approximately $47 to $237 depending on claim volume. Claims must be filed by December 31, 2025; the final approval hearing is scheduled for February 10, 2026, in the Northern District of California. Payment options include cash or electronic transfer.
VPPA (Video Privacy Protection Act) litigation has increased alongside the use of pixel tools. Perkins Coie reported that approximately 115 VPPA suits have been filed since 2022. Courts like the Second Circuit in Salazar have interpreted key terms broadly, supporting plaintiffs’ theories. Right-of-center policy voices advocate for a single federal privacy baseline to reduce forum shopping and costly class action exposure while still holding platforms accountable.
AARP is a nonprofit, nonpartisan organization dedicated to empowering Americans aged 50 and older "to choose how they live as they age." Founded by Ethel Percy Andrus in 1958, it is based in Washington, D.C., operates nationwide through affiliates and programs, and engages in advocacy on Social Security, Medicare, consumer protection, caregiving, and related aging policy issues.
