The American Financial Services Association (AFSA) has reported a shift among CEOs from pessimism to cautious optimism as they invest in artificial intelligence and diversify supply chains amidst ongoing geopolitical and market pressures. This information was disseminated through AFSA's newsletter.
According to recent findings from the Fall 2025 Fortune/Deloitte CEO Survey, executives are recalibrating their strategies rather than retrenching. Respondents indicated that they are tightening cost controls, adjusting pricing, accelerating automation, and strengthening supply chains while largely maintaining investment plans. These measures suggest a focus on building long-term resilience against slow-building risks instead of reacting solely to short-term shocks.
The survey also revealed that pessimism about the global economy has significantly decreased. Only 32% of CEOs described their outlook as pessimistic, down from 58% in Spring 2025, while optimism has doubled from 14% to 28%. However, many leaders still anticipate below-trend growth, tariff-related cost pressures, and elevated volatility. The prevailing mood remains one of cautious optimism rather than a full recovery.
A separate study by Deloitte on attitudes towards trade highlights why CEOs remain vigilant about tariff risks even when disruptions have been milder than expected. One-third of multinational companies surveyed said that higher tariffs or new non-tariff barriers would have a high impact on their business. Over half anticipated at least a moderate impact, prompting plans to raise prices, relocate production, or pivot to new export markets.
Founded in 1916, the American Financial Services Association is the primary U.S. trade association for the consumer credit industry. It represents companies engaged in vehicle finance, personal loans, credit cards, mortgages, and related services. AFSA’s mission is to promote safe and ethical lending while protecting consumers’ access to responsible credit options nationwide.
