Kevin Sears President | Official website
.RealEstate, a partner of the National Association of Realtors (NAR), has launched a new digital platform designed to help real estate professionals manage their online presence from a single location. The announcement comes after the company’s rebranding in August 2025 from Get.Realtor to .RealEstate, reflecting its move beyond domain services toward offering broader digital branding and marketing tools.
“When we originally began our business, we were known primarily for domains,” said Colleen Doyle, vice president, RIN and strategic initiatives at the National Association of REALTORS. “Over the last five years, we’ve expanded into a more complete digital branding solution, and this refresh under .RealEstate better reflects what we’ve become and where we’re headed.”
The updated platform introduces new website packages suitable for various stages of business growth—from individual agents to large brokerages. It offers over 45 professionally designed templates catering to different sectors such as luxury properties, commercial real estate, property management, teams, farms and land. Additional features include AI-powered tools for website content generation and search engine optimization (SEO), an integrated customer relationship management (CRM) system for lead tracking and follow-up, professional email addresses with exclusive .realtor and .realestate domains, mobile-optimized setups that are SEO-ready, transparent pricing structures, and 30-day free trials on all website packages.
“We want more real estate professionals to own their digital space,” Doyle said. “Our solutions are built to be mobile-ready and SEO-ready so professionals can get online quickly and focus on serving clients.”
As an official NAR partner, .RealEstate aims to keep its technology aligned with evolving industry needs by combining modern tools with sector insights.
NAR is recognized as the leading trade association for real estate professionals in both residential and commercial sectors. The organization provides resources such as research data, education programs, advocacy efforts supporting property rights https://www.nar.realtor/newsroom, and promotes diversity within the field https://www.nar.realtor/newsroom. NAR consists of about 1,200 local boards along with 54 state and territorial associations https://www.nar.realtor/newsroom, maintaining headquarters in Chicago with another office in Washington D.C. https://www.nar.realtor/newsroom.
More information about the new platform is available at https://get.realestate.
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