Microsoft Corp. recently announced new artificial intelligence enhancements and improvements to its Microsoft Cloud for Nonprofit designed to improve how nonprofits and fundraisers conduct business.
According to a press release from Microsoft, the suite of improvements will "improve how fundraisers engage with donors, manage campaigns and optimize operations."
“Simply put, AI can and will be a game-changer for nonprofits and fundraisers,” said Justin Spelhaug, vice president and global head, Tech for Social Impact at Microsoft. “With these new AI solutions, we aim to empower nonprofits and fundraisers to achieve more and to create a more positive and rewarding experience for donors.”
Microsoft also announced that participating nonprofits could previews its new AI-powered fundraising propensity model which will enable the organizations to conduct "predictive forecasting of fundraising goals with data modeling and identify donors most likely to donate to a campaign, cause or major gift."
These tools are designed to help nonprofits streamline operations and reduce overhead to do more with fewer resources. Nonprofits depend on data to identify opportunities to receive the donations they rely on, but obtaining this data is a roadblock to many organizations. A study from the National Council of Nonprofits indicates that roughly 18% of nonprofits report having the data they need.
The new suite of AI-enhanced tools include a new fundraising performance dashboard that uses real-time data to deliver interactive views of campaign performance; Dynamics 365 Marketing which streamlines the generation of communications for donors and volunteers; Microsoft Viva Sales AI Copilot to help improve engagement with donors; and Microsoft Teams Premium to help nonprofits ensure that stakeholders get the greatest benefit from meetings.
"With these new tools, Microsoft is delivering a robust set of solutions for end-to-end fundraising — from fundraising strategy and planning, fundraising campaign execution and measurement, gift processing and reconciliation, all the way through to gift acknowledgement," according to the press release.
Visitors can find more information about the improvements to Microsoft Cloud for Nonprofit at www.microsoft.com/en-us/nonprofits/ai-solutions.
