Bela Bajaria Chief Content Officer at Netflix | Official website
Get ready for the ultimate social survival showdown with The Influencer, premiering on August 6. The newly released trailer offers a peek into the missions and games that 77 of Korea’s most popular influencers, who collectively represent a net marketing value of 400 billion won, will compete in to prove their worth.
The Influencer boasts a diverse lineup, from first-generation YouTubers to globally popular Gen Z TikTokers. They will face various challenges based on themes of presence, reach, and their ability to go viral, each aiming to be recognized as the greatest influencer. With 120 million followers combined across platforms like YouTube, TikTok, Instagram, and AfreecaTV, these online personalities will surely charm audiences.
To ensure a diverse group of participants, the production team cast influencers from various social media platforms, each with unique content and personality. “It’s crucial for an influencer to draw attention. The focus on each cast member’s influence is what sets The Influencer apart from other survival reality shows,” the production team shares. “It’ll be fascinating to see how they strategize to win.”
Some of the notable participants who will appear on the show include:
RISABAE, a K-Beauty YouTuber with 2.25 million followers
PaniBottle, one of Korea’s most popular travel YouTubers with 1.97 million followers
Shim Euddeum, a famed workout YouTuber as well as a familiar face from Physical:100 S1
Jang Keun-suk, a globally famous actor (previously famous in You're Beautiful) who is also a rookie YouTuber
Sia_jiwoo & KEJIMIN, two internationally famous TikTokers
The Influencer is co-directed by Lee Jae-seok and Son Soo-jeong, the creators of My Little Television. With Netflix as the home of Korean survival hits like Physical: 100; Siren: Survive the Island; Zombieverse; and The Devil’s Plan; viewers are excited for yet another large-scale survival reality series.Who will rise to the top? Find out when The Influencer premieres on August 6 only on Netflix.
