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Chris Cox Chief Product Officer | Meta

Instagram launches 'best practices' education hub for creators

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Instagram has announced the launch of "best practices," an educational hub for creators on its platform. The new feature, located in the professional dashboard, aims to provide essential information to help creators improve their content and grow their audience.

The educational destination will cover five main areas: creation, engagement, reach, monetization, and guidelines.

The Creation category will offer insights on posting frequency, capturing attention with content, optimal reel lengths, and features like trending audio and hashtags. Engagement will provide advice on connecting with audiences and understanding engagement metrics.

In the Reach category, users can learn about Instagram's algorithms and the link between reels and follower growth. Monetization will explain various ways to earn money on Instagram. The Guidelines section will help users navigate Community Guidelines and policies aimed at keeping the platform positive and safe.

Each category will include personalized tips to give users a sense of how their account is performing in that area. Additionally, educational reels from successful creators will be featured.

"Starting today, best practices will begin rolling out to creators," stated Instagram. "We want to make sure creators have the resources they need to succeed on Instagram."

For more information on other features designed to help creators grow, Instagram directs users to visit Instagram for Creators.

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