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Lina M. Khan is Chair of the Federal Trade Commission | Official Website

FTC issues refunds for misleading ads on anti-alcohol supplement

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The Federal Trade Commission (FTC) is distributing over $536,000 in refunds to consumers who purchased Sobrenix, a supplement sold by Rejuvica. The company had claimed that the product could reduce or eliminate alcohol cravings and consumption without substantiated evidence.

In a complaint filed in July 2023, the FTC accused Rejuvica and its owners, Kyle Armstrong and Kyle Dilger, of making false claims about Sobrenix. The allegations included using paid endorsers and deceptively formatted advertising. Additionally, the defendants operated fake review sites designed to appear independent but were actually controlled by them.

The FTC is issuing checks to 56,686 consumers who bought Sobrenix. Recipients are advised to cash their checks within 90 days as specified on the check. For inquiries regarding payments, consumers can contact the refund administrator, Analytics, at 844-716-5800 or visit the FTC's website for frequently asked questions about the refund process. Importantly, "the Commission never requires people to pay money or provide account information to get a refund."

The FTC provides interactive dashboards with state-by-state breakdowns of refunds in various cases. In 2023 alone, FTC actions resulted in $330 million being refunded to consumers nationwide.

The Federal Trade Commission's mission includes promoting competition and protecting consumer rights through education. The agency emphasizes that it will not demand money or make threats and advises individuals on how to report scams and fraudulent practices online at ReportFraud.ftc.gov.

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