Bela Bajaria Chief Content Officer at Netflix | Official website
Beyoncé is set to perform during the halftime of the NFL Christmas Gameday live on Netflix, scheduled for December 25. The event will take place at NRG Stadium in Houston, Texas, where the Houston Texans will host the Baltimore Ravens at 4:30 PM ET. This marks Beyoncé's first live performance of songs from her Cowboy Carter album.
The performance is produced by Parkwood Entertainment and Jesse Collins Entertainment. Beyoncé has previously performed at two Super Bowl halftime shows, including Super Bowl XLVII in New Orleans and Super Bowl L with Coldplay and Bruno Mars in Santa Clara.
Netflix aims to establish a new holiday tradition with this event and has announced NFL games for 2025 and 2026. Although details about Beyoncé's performance remain undisclosed, special guests from her Cowboy Carter album are expected to join her.
On Christmas Day, Netflix will broadcast two marquee NFL games globally: the Kansas City Chiefs versus the Pittsburgh Steelers at 1 PM ET, followed by the Ravens against the Texans. These games will also air on broadcast TV in competing team cities and be available on U.S. mobile devices via NFL+.
Netflix is a leading entertainment service with 283 million paid memberships worldwide. Parkwood Entertainment, founded by Beyoncé in 2010, operates across music, film, video production, management, marketing, digital media, creative projects, philanthropy, and publicity.
