With the release of "Squid Game" Season 2 on December 26, fans can expect a variety of new product collaborations and experiences that extend the show's influence beyond television. The series has partnered with several brands to offer themed merchandise, including Puma's iconic tracksuits, About You's streetwear collection, Olive Young's skincare line, and CJ CheilJedang bibigo's South Korean food offerings.

In addition to these products, fans can engage in "Squid Game: The Experience," which is currently available in New York City and Madrid and will soon open in Seoul and Sydney. This global activation allows participants to play games inspired by the series. A multiplayer video game titled "Squid Game: Unleashed" is also set for release on December 17.

Events celebrating the series are taking place worldwide. On December 1, Paris hosted a large-scale Red Light, Green Light game. Upcoming events include the world premiere of Season 2 in Seoul on December 9 and a race in Los Angeles on December 12 where winners can attend the U.S. premiere alongside Director Hwang Dong-hyuk and cast members Lee Jung-jae and Lee Byung-hun.

Season 1 of "Squid Game" quickly became Netflix's most popular series with over 330 million views. The anticipation for Season 2 continues as fans prepare to re-enter this thrilling universe.