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Older Americans embrace tech for aging at home amid cost concerns

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Gary Shapiro CEO at Consumer Technology Association | Official website

Older Americans are showing an increasing interest in using technology to support aging at home, according to new research by AARP and the Consumer Technology Association (CTA). The study reveals that 80% of older Americans currently own at least one type of technology that facilitates aging in place, with over half indicating a strong likelihood of purchasing more such technologies.

Patty David, AARP Vice President of Consumer Insights, noted the significant interest among older adults: “From smart wearable health monitors to hearing aids to digital security, there's a huge interest among older Americans who want to integrate these technologies into their plans to age in their homes and communities.” She highlighted the market's potential growth, projecting it to reach $120 billion by 2030.

The report found that 70% of adults aged 50 and above feel comfortable using technology for aging at home. Many are considering acquiring additional tech products like connected medical alert devices, digital hearing aids, and blood pressure and glucose monitors.

However, there is a gap between ownership and interest. For instance, only 3% own a connected medical alert device despite an additional 18% expressing intent to purchase one. Similarly, only 6% have continuous glucose monitors even though another 8% show interest in buying them.

Price and reliability are cited as major barriers for purchasing AgeTech products. Sixty percent mention cost as an obstacle while 41% express concerns about reliability. Additionally, AARP's 2024 Tech Trends Survey indicates that 64% of adults over 50 feel current technology does not cater specifically to their age group.

René Quashie from CTA commented on the readiness of seniors to adopt supportive technologies: “This report confirms that seniors are ready to adopt technology that help them age-in-place.” He emphasized CTA’s focus on ensuring developers create user-friendly tools through thoughtful innovation.

The research highlights gaps in adoption due to hesitancies around price, ease of use, and data security. Patty David remarked on overcoming these challenges: “AARP and CTA are interested in overcoming some of these challenges to enable older Americans everywhere to live the way they want.”

The AgeTech Collaborative from AARP aims to lead advancements in longevity tech by uniting innovators within this space. For further details on the full report from AARP and CTA, visit http://www.aarp.org/AgingInPlaceTech.

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